UNLOCKING MARKET OPPORTUNITIES: HOW PRODUCT STANDARDS DRIVE BUSINESS GROWTH IN INDIA'S RETAIL SECTOR

India’s retail sector is one of the fastest-growing markets globally, driven by rising consumer incomes, urbanization, and an expanding middle class. However, amid this growth lies a critical factor shaping the success and sustainability of businesses—product standards. Ensuring products meet established quality, safety, and performance benchma

India’s agricultural and processed food exports have been witnessing significant growth, supported by a robust ecosystem of government incentives and schemes aimed at boosting global competitiveness. With the rising demand for Indian agro-products such as spices, rice, fruits, vegetables, and organic goods, the Government of Ind